Guided Adoption
Twelve weeks, and the workflow is your team's.
A supervised handover, not a webinar. We produce alongside your team on your own products, hand over one responsibility at a time, and finish on a date agreed at the start.
The shape
We produce, then we produce together, then you produce
Three phases with a handover between each. Included on Scale, available on any plan.
We produce
Our team builds the Brand Kit and ships the first wave of assets while yours watches the decisions being made, with the reasoning said out loud.
We produce together
Your team runs the workflow with us in the room. Briefs, references, review and export, on your own products and your real calendar.
You produce
Your team owns the calendar. We are reachable and we review, but nothing waits on us any more.
The phases overlap by design. Nobody learns a workflow by watching it, so the handover starts in week two rather than week nine.
The calendar
What each week actually is
One session a week plus the production it generates. Fixed slots, agreed before we start, so it survives a busy quarter.
Week 1
Kickoff and Brand Kit
Products, references, tone and rules go in once. We agree the formats your calendar actually needs and which of them we are handing over.
Weeks 2–4
First wave, ours
We produce a real set against a real deadline. Your team sits in the review and starts briefing by the end of it.
Weeks 5–8
Second wave, together
Your team briefs, generates and finishes. We are in the room, and we stop correcting things you can already correct.
Weeks 9–12
Handover
Your team runs the calendar and we review the output instead of making it. The programme closes with the checklist below, not with a certificate.
What the programme covers
Built around what your team ships, not a generic curriculum. Sessions you do not need are dropped rather than sat through.
Foundations
Products, references, tone and rules, set up once so the whole team inherits them instead of each person re-deciding.
How to describe an outcome so the platform can build the workflow for it, and which details change the result.
Which references to lock, and why a fresh look per asset is what ruins a set.
Production
Product content, UGC, ads, social, audio. Whichever ones your calendar actually needs.
Fixing an asset in the editor instead of regenerating it from scratch and losing the version that was nearly right.
How to run an approval round that converges, and what to write on a rejection so the next version is closer.
Scale and control
Turning an approved direction into a template, then running it across rows, products and markets.
One approved set into every market it has to run in, without a second shoot or a second approval cycle.
Who can generate, who can publish, and where the record of what produced an asset lives. API and MCP where the workflow has to reach your own stack.
The handover
What you keep when we stop
All of it is yours and none of it needs us to work.
A Brand Kit in production
Not a document about your brand. The kit the platform generates against, already used on shipped work.
A template per recurring format
Every format on your calendar exists as something to run, not something to rebuild each month.
A written playbook
Your workflow, your rules and your review steps, written down in your words. It is how the next hire starts.
The sessions, recorded
Every session is recorded and yours to keep, so somebody who joins in month four is not waiting for a repeat.
An owner per format
A named person on your side who runs each format, agreed in week one rather than discovered in week twelve.
The work itself
Everything produced during the programme is real, approved work for your channels. None of it is an exercise.
The test
How we both know it worked.
Five things that are either true in week twelve or are not. We go through them together, and where one is not true we say which and what is left to do.
- Your team briefed and shipped the last wave without us in the room.
- Every recurring format on your calendar exists as a template somebody owns.
- A new asset matches the approved set without anyone comparing it by eye.
- Somebody other than the first person trained can run the workflow end to end.
- The playbook answers the questions your team asked us in weeks two to eight.
What we do not claim
No certificate, and no number about what this does to your performance. We have not measured that across customers, so we do not put it on a page. What we will commit to is the calendar, the handover and the five conditions on the left.
If the work should stay with us rather than move in-house, that is Managed Services and it is a better fit than a programme nobody has time for.
Who it is for
- In-house teams taking production back from an agency.
- Agencies standardising how every account is produced.
- Enterprise teams rolling Covely out across markets, where consistency matters more than speed.
- Anyone who has tried generative tools and produced a folder of experiments rather than a campaign.
Enablement by plan
Kickoff, Brand Kit setup and the first production run. On Starter.
Sessions per use case for the whole team. On Growth.
A creative strategist on your roadmap, plus the full twelve-week programme. On Scale.
Questions
The five we are asked before every programme starts.
How much of our team's time does it take?
One session a week, plus the production that session sets up. The production is work your calendar needed anyway, which is the point: nothing here is an exercise on a made-up brief.
What if our team changes halfway through?
Every session is recorded and the playbook is written as we go, so a new person starts from the record rather than from a repeat. We will re-run a session where a whole role turns over.
Is it three months for everyone?
Twelve weeks is the shape most teams need for several formats and one or two markets. A single format is shorter; several markets with separate approvals is longer. We scope it before we quote it.
What happens after week twelve?
Nothing you have to buy. Your team runs the calendar and the platform continues on whichever plan you are on. Managed Services exists if you would rather hand a part of it back.
Can we start with the platform and add this later?
Yes, and many do. It is included on Scale and available on any plan. See pricing
Put a date on the day you stop needing us.
Tell us what your calendar looks like and we will scope the twelve weeks around it.